4 Reasons you Should Include Video as Part of Content Marketing Strategy

Video marketing is the trend now. Wyzowl statistics show that 61% of businesses use video content marketing now. It’s time that you should start video marketing for your business as well. Here are the reasons why it is so important today.

1. It helps to increase conversions and sales

If you include a video of your product or service in your landing page, it can boost your conversion rate. Videos can directly influence sales.

2. It provides good return on investment

There are various online video tools available now. It is now much affordable to make a video. For a small marketing budget, you can get huge returns if you use video as part of your digital marketing strategy.

3. It increases your page ranking

When you add video to your content, people stay more on your site. This tells the search engines that the website is good, so they rank your website higher.

4. It gives a good explanation about the product or service

Instead of writing about the benefits of using your product or service, you can create a video to show the audience how your product or service works. This will help to build trust about your brand and people will be more motivated to buy your product or service.

Video marketing is worth it. It has now become a very profitable and effective digital marketing tool. If you have not adopted this strategy yet, you should do it now.