3 Ways Online Contests can Boost Sales

If you want to get some quick sales within a short time then you should run online contests. This promotional activity is very effective and it helps to boost sales in the following way.

It increases website traffic

When you run a contest more people will feel interested in visiting your site and finding out about what you have to offer. So, your website traffic will increase. This will also increase the chance of sales as well.

Improve brand awareness

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Organizing a contest is a great way to let people know more about your brand. You can let people know about the contest through social networks and video platforms and encourage them to participate in it. When you arrange a contest people will remember your brand for a long time.

It’s a great way to introduce your new range of products or services

When you launch a new product or service, you will want more people to know about it. Instead of spending money on placing different kinds of ads, you can run a contest and get the most attention. Your products or services will be highlighted and you will be able to reach most people within a short time.

Running contests is a great way to improve your sales quickly. There are many online tools available that can help you design an effective contest. You can use the social network as well. Many businesses have found positive results by running contests; you should try it for your business as well.


5 Mistakes That Can Affect your E-commerce Business

Creating an e-commerce business has never been easier. With so many tools available now, it is very easy to create an e-commerce store that can compete with the established marketplaces. However, easy availability comes with a price. Many people make mistakes that can hurt your e-commerce business.

1. Poor customer service

Customer service is very important in e-commerce, just like the traditional stores. You should have good customer service so that customers can easily get answers to their questions or can get feedback. Your payment options must be flexible and have easy refund policies.

2. Insufficient information about product

You should describe your products elaborately. You must include all the features of your products or services so that the prospective customers can have a good picture in their mind. This will help them to make their purchase decision quickly.

3. Poor product pictures

As the customers will be buying your products without actually seeing it or feeling it, you should have very high-quality pictures of your products on your website. You should have zoom features so that the customers can view the products properly. If possible, you should have pictures of your products from various angles.

4. Complex and lengthy check-out process

You shouldn’t make your check-out process to complicated or lengthy. The customers may change their purchase decision if they find this process to be complex. You should try to limit your check-out process within a single page.

5. Not providing shipping options

You should offer various shipping options to your customers. You can vary the period and price of shipping. For example, you can have express delivery service of same day delivery or normal delivery period of 3 days.

Many e-commerce sites make these mistakes and drive customers away from their sites. If you are developing an e-commerce site, you should avoid making these mistakes.

4 Reasons you Should Include Video as Part of Content Marketing Strategy

Video marketing is the trend now. Wyzowl statistics show that 61% of businesses use video content marketing now. It’s time that you should start video marketing for your business as well. Here are the reasons why it is so important today.

1. It helps to increase conversions and sales

If you include a video of your product or service in your landing page, it can boost your conversion rate. Videos can directly influence sales.

2. It provides good return on investment

There are various online video tools available now. It is now much affordable to make a video. For a small marketing budget, you can get huge returns if you use video as part of your digital marketing strategy.

3. It increases your page ranking

When you add video to your content, people stay more on your site. This tells the search engines that the website is good, so they rank your website higher.

4. It gives a good explanation about the product or service

Instead of writing about the benefits of using your product or service, you can create a video to show the audience how your product or service works. This will help to build trust about your brand and people will be more motivated to buy your product or service.

Video marketing is worth it. It has now become a very profitable and effective digital marketing tool. If you have not adopted this strategy yet, you should do it now.