Daylight Savings Time ended last weekend, and with the time change comes a particularly dangerous season for pedestrians. Dark commutes, hazardous weather, and holiday traffic patterns can create a perilous combination for pedestrians and bicyclists.
In fact, a study by two Carnegie Mellon University researchers says adjustment to earlier nighttime leads to a 37 percent increase in the risk of pedestrian deaths. The study also says that at 6 p.m. in November, the risk for pedestrian deaths is far greater than at that time in any other month.
To get a jump on these seasonal safety issues, the Metropolitan Council of Governments’ Fall 2011 Street Smart campaign kicks off next week with a focus on the safety of all modes and all commuters-from pedestrians to bicyclists to drivers.
Aimed at reducing the number of pedestrian injuries and deaths in the Washington metropolitan area, the Street Smart campaign is sponsored by the Metropolitan Washington Council of Governments and the National Capital Region Transportation Planning Board. For the past nine years, Street Smart has emphasized education of motorists and pedestrians through mass media while complementing the efforts of state and local governments and agencies to build safer streets and sidewalks, enforce laws, and train better drivers, cyclists, and pedestrians.
On Monday, November 14, local elected officials and law enforcement leaders from the District of Columbia, Northern Virginia, and suburban Maryland will gather at Piney Branch Road and Flower Avenue in Silver Spring to launch this Fall’s Street Smart campaign.
Arlington County’s participation in this bi-annual campaign includes Arlington County Police conducting live pedestrian safety enforcement at notoriously busy intersections in Arlington. Law enforcement
officers will also be encouraging proper yielding among pedestrians, bicyclists, and drivers alike.
The Fall Street Smart campaign continues for a few weeks throughout the region, with ads on-line, on air, and on billboards, trains, and buses in English and Spanish.
And to help you stay safe during the dark winter months ahead, WalkArlington is distributing “Be Safe and Be Seen” bright orange reflective pedestrian wristbands to anyone who “likes” WalkArlington on Facebook. 
So as you adjust to Standard Time, wear your reflective wristband; pay attention to the Street Smart ads; be aware of pedestrians, bicyclists, and drivers; and be smart--Street Smart. For more information on pedestrian safety in all seasons, visit WalkArlington.com.
WalkArlington, an initiative of Arlington County Commuter Services within the Department of Environmental Services, gets "more people walking more of the time" by promoting the health, environmental, community-building, and commuting benefits of walking.