New Belguim Brewing, located in Fort Collins, Colorado, makes a variety of unique beers with names like "Fat Tire," "Skinny Dip," and "La Folle." They also are into biking, big time. New Belguim Brewing sponsors four bike-related events:
Tour de Fat -- a fun bike ride held in 11 cities
Team Wonderbike -- people pledge to bike, not drive
Urban Assault Ride -- bike scavenger hunt and obstacle course held in 10 cities
Bike-In Cinema -- drive-in movies on bikes
New Belguim promotes biking as much as beer on their website and encourages their employees to live the bike culture. Take a look at the photo on the home page showing the company's parking lot filled with bikes, not cars. They give away a bike a day to registered participants. (You have to live in a state where they sell their beer to register and unfortunately, Virginia is not one of those states.) Their logo has a bike in it. New Belguim is also a strong supporter of sustainablity and green buildings. What a great company to work for -- beer and bikes and community engagement -- it would be a dream job!
Bobbi Greenberg is the Marketing Director for Arlington County Commuter Services in the Department of Environmental Services
This is a really great company. I had seen a show about them on the "green" channel I think, and didn't realize it was New Belgium at the time. very cool
Posted by: Dave Reid | June 27, 2009 at 07:36 PM