On days when the air quality is forecast to be "code red" by the Metropolitan Washington Council of Governments (MWCOG), many bus systems in the D.C. area offer free rides. Good idea, right? Encourage people to ride the bus who otherwise would drive.
The problem is, it's very difficult to communicate how the program works. If the communication is successful, people who take advantage of it save $1.35 each time they ride the bus on the few (two so far this summer) code red days. That's if the bus drivers get the word -- many didn't on the first code red day this year.
If the communication fails, you've got people, perhaps trying the bus for the first time, who expect a free ride and don't get it. Even people that don't really mind paying the $1.35 are likely to be annoyed with the bus system, especially after they've been standing at a bus stop in the hot sun on a day that's over 90 degrees.
So what's so difficult to communicate? I wish it were just one thing.
First, it depends on the forecast. Air quality on a given day may actually get into the code red range, and you may hear that on the radio or get an email from MWCOG's alert system. But that doesn't trigger the free ride program. It's the FORECAST that counts, not actual air quality. But wait, there's more. MWCOG provides air quality forecasts several days in advance. A code red day may be forecast several days out, but still no free ride. It has to be forecast the day before. But not anytime the day before, it has to be the last forecast, which comes out in the late afternoon. Confused yet?
Second, the program is not uniform across the region. Northern Virginia has their act together pretty well, thanks to the Northern Virginia Transportation Commission. I think they pay for the free rides. Whether that's true or not, all local bus systems and all Metrobus routes in Northern Virginia offer free rides when a code red day is forecast. (With the caveats given in the previous paragraph.) D.C. does not participate, so Metrobus routes within D.C. are not free. Metrobus routes operating between D.C. and Montgomery County or Prince Georges County are free. Metro doesn't get into trying to explain which routes these are. The best anyone can seem to come up with is "if the farebox is covered, the ride is free." But by the time you're looking at the farebox, you're pretty much committed to riding the bus already. The situation is the same with many local bus systems in Maryland. Some offer free rides, but most of them don't say anything about it on their websites. So there's no way to know until you're getting on the bus.
Third, the program changes from year to year. Last year, free rides were offered in Northern Virginia when the forecast was code red or code orange. This year, it's just code red. Websites can be updated (although it was more trouble than you might think) but old bus schedules and other print materials are still out there.
So I suggest dropping the free ride program. We can still encourage people to ride the bus and take other extra measures to avoid polluting when the air quality is bad. Does the bus fare really make that much of a difference in whether people will do it?
Joe Chapline is web manager for Arlington County Commuter Services.