More Riders Magazine, a publication of Permanent Campaigns Consulting, recently evaluated more the 150 transit websites across the county and judged them on four categories: Rider Information, Time-Sensitive Information, Rider/Community Engagement and Ease-of-Use. The top five transit website awards went to:
- Dallas Area Rapid Transit
- Washington Metropolitan Transit Authority
- Tri-County Metropolitan District of Oregon
- New Jersey Transit Corporation
- Central Puget Sound Regional Transit Authority
It was impressive to see WMATA as one of the top contenders across the country. All websites were very comprehensive with trip planning details, headlines, and details about the different modes. I especially liked Dallas' website, which lists specific events and suggestions on what to take public transportation to in the area each day of the week. Their tag line, "A to B done quickly," clearly does a good job of demonstrating how easily accessible entertainment and other destinations are within the region as well as undoubtedly helps the area's tourism. TriMet's tagline and comprehensive website is also impressive, challenging citizens and visitors to "see where it takes you."
Layout and tag lines are two important key elements for me when visiting a site. Without a good layout and catchy tag line, I wonder how good the transit service really is... What do you think is the key to a good transit website?
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